We’re a full-service growth marketing agency focused on digital solutions for forward-thinking companies. Helping emerging brands thrive in the digital world.

MVR Digital

Scaling a premium skincare brand for the modern man with an 8 figure acquisition just 17 months after inception

Blu Atlas

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🤩 Results

Before inception, Blu Atlas came to MVR to evaluate whether the men’s skincare market was a viable vertical to target. We saw a high saturation in the market with many brands running at a loss with first-purchase acquisition, but, we saw an opportunity in the affordable luxury space, especially for a product with clean ingredients. How do we build a premium men’s skincare brand, profitably, for a demographic that historically does not purchase skincare products? 

Problem

We took an omni-digital approach to grow the business on all fronts, splitting efforts between their in-house team and MVR Digital. The Blu Atlas team focused on organic search and affiliate growth, while MVR focused on all paid acquisition channels. We used our iterative testing framework to measure different message and creative angles, while supporting organic growth through targeted long-tail non-brand search terms. In addition, once we achieved robust placements across various publications, we introduced a native strategy to further test relevant message angles and further sell on articles we’re already featured in. 

Solution

The MVR Digital team helped strategize, test, iterate, and grow the brand from $0 revenue to near 7 figure monthly revenue within 17 months, ultimately leading the brand to acquisition at an 8 figure valuation. In addition, we tested over 4100 ad variations, targeting unique audience niches to more effectively convert consumers.

Results

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🔍 Approach

Strategize, Iterate, Test and Grow

📣 Platforms utilized

Fearless creative. Integrated strategy. Untamed digital growth.

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Disrupting the premium beach chair market with an innovative ad strategy

Sunflow

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When SUNFLOW approached MVR Digital, they were up against the clock with a shifted launch timeline due to inventory delays. Instead of a spring debut, they faced a peak summer introduction. This compressed timeline left us with minimal leeway for user and content testing. The challenge? Positioning a premium beach chair in a market awash with short-lived, inexpensive options.

Our pre-launch strategy was straightforward: maximize engagement to build anticipation. This translated to initiating a targeted lead generation campaign bolstered by strategic email automations, which gave us a foundation of purchasers for our launch. Collaborating closely with SUNFLOW for content creation, we crafted ads that honed in on the chair's functional attributes, user-friendliness, and lifestyle appeal. Recognizing the universal frustration with cumbersome beach chairs, our messaging underscored SUNFLOW's ease-of-use and superior comfort, aiming to sway potential buyers accustomed to lower-priced alternatives. As SUNFLOW's reach grew, we broadened our digital marketing scope, tapping into fresh channels and exploring varied verticals.

The outcome was a successful summer season with a near sell-out of product variants. Within its inaugural year, SUNFLOW achieved a seven-figure revenue, paving the way for product line expansion and a strategic market entry in Australia to offset the US's off-peak period. Our hands-on involvement in designing and testing the landing pages led to a tangible 25% uptick in conversion rates. Notably, SUNFLOW's value proposition and growth trajectory caught attention, culminating in a successful pitch on Shark Tank. We continue to strategize with the SUNFLOW team as they expand their product ecosystem. 

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Building a premium beach chair brand

Finding creative solutions to unique challenges for a company marketing a novel, adult product

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Vella Bioscience

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Vella Bio's pre-launch scenario was challenging. Several agencies had already turned them down, hesitant due to the product's niche (female sexual wellness) combined with its CBD ingredient. This combination made the marketing landscape difficult, with stringent platform restrictions on both adult and CBD-related content. However, with the product formulated by the very scientists behind a top male ED pill, the brand's potential was evident. We were not just swayed by the promising science, but deeply resonated with Vella's mission of advocating female agency in sexual wellness. With that, we took on the challenge to navigate the tricky waters of paid ads for them.

Our approach was multi-pronged. Recognizing the constraints of each advertising platform, we tailored strategies to operate within their guidelines, all while pushing Vella's agenda. This involved deploying multiple domain landing pages, crafted with precise language to skirt ad or site bans. In tandem, we rolled out custom pixel setups, ensuring we stayed operational even if one ad account was flagged. Beyond this, a rigorous lead generation effort was complemented by efficient email sequences, converting curious subscribers into committed customers.

Despite the odds, our tailored strategies have kept Vella prominently visible online for over two years. This digital prominence translated into tangible success, propelling Vella into a multi-million-dollar enterprise, with a whopping 90% sales via the DTC channel. Our meticulously designed landing pages achieved a stellar 380% surge in conversion rates, and our email campaigns amassed a 115K-strong subscriber base that actively engages with 60%+ open rates. On the accolade front, our joint efforts on Vella's website design were recognized with a Webby award. Beyond the digital realm, our hands-on truck campaign in NYC and LA amplified brand visibility, recording a substantial 90% uptick in brand recognition.

Vella Bioscience

🛠️ Our contributions

🤩 Results

🔍 Approach

📣 Platforms utilized

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