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MVR Digital

Addressing student & faculty usage issues by improving data collection and reporting

McGraw Hill

🤩 Results

McGraw Hill approached MVR Digital with concerns about their data's accuracy. With the upcoming school semester on the horizon, the MH AccessEngineering site's engagement metrics and site usage were pivotal. There were issues with event triggers, partial tracking, and incomplete reporting. The team was keen to enhance data collection and reporting precision, while also transitioning to GA4 without any hiccups.

Problem

MVR teamed up with McGraw Hill to pinpoint their objectives. Our deep dive revealed that script breakage was a recurring issue whenever new developers came on board, along with a large portion of ways a student can access an element were not being tracked. To tackle this, we designed custom code snippets to minimize such disruptions. In tandem with their development team, we ensured a smooth integration. Comprehensive testing was undertaken to guarantee that every user action was aptly recorded, fortifying the setup for the long haul. To provide the executives clear insights into their data, designed a series of custom reports to view the data from multiple angles. 

Solution

Our data collection changes resulted in a 75% uptick in data precision, 100% less breakage, and a 78% reduction in the executive team's report generation time. Additionally, our custom-designed Looker dashboards allowed the team to bypass GA4 entirely while still allowing the flexibility to customize the data they're viewing. 

Results

🔍 Approach

Improving usage metrics with better data collection

Fearless creative. Integrated strategy. Untamed digital growth.

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Develop modernized and effective email designs to engage Crain’s 78 million subscribers

Developing modernized and effective email designs to engage Crain’s 78 million subscribers

Crain Communications

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The Crain brands, having already successfully modernized their websites, were seeking to align their email communications to the same updated standard. While the websites had been given a contemporary touch, the emails needed a similar refresh to achieve cohesive branding and to maximize engagement with their vast customer base. Recognizing the intricacies of such an undertaking, the Crain team sought expertise from outside their in-house resources.

MVR jumped into action, coordinating with Crain's leadership to establish objectives and identify potential metrics enhancements. With our comprehensive knowledge in email marketing, we meticulously crafted over 95 modernized emails for 11 distinct Crain brands. These refreshed designs were not only brand-consistent but also focused on driving conversions. To ensure we were on the right track, a series of A/B tests were implemented, gathering insights on user preferences.

Our emails, apart from being sleek and mobile-responsive, yielded substantial improvements: Open rates improved by 37%, and click rates boosted by 19%. Concurrently, our redesigned ads and social media assets for Crain generated a significant 62% rise in overall engagement.

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A modern facelift across Crain’s brands

Building a robust data collection strategy across web + mobile app, for trustworthy metrics

Alo Yoga

Alo was grappling with an outdated tracking setup, compounded by many hands tweaking settings. This led to unreliable data, along with a difficulty to distinguish between website and app purchases. Despite knowing that transitioning to GA4 would offer clearer insights, the team's past experience with another agency made them wary. The attempt to switch had become a quagmire, stalling their progress.

Recognizing Alo's complex setup, we prioritized two main objectives: Firstly, using the measurement protocol, we streamlined accurate sales data across both app and web, and harmonized metrics across payment processors. Secondly, we implemented enhanced data tracking, offering the marketing team insights into user interactions and high-performing PLP placements.

The outcomes were significant: an 80% boost in marketing data attribution, full centralization of marketing scripts, a 50% increase in data points tracked, and 30% faster data analysis.

Alo Yoga

🛠️ Our contributions

🤩 Results

🔍 Approach

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